The project was to design a type specimen book with a subject of interest and find a solution to enhance the typeface.

The chosen type family is Baskerville and subject of interest of medium format film photography. Baskerville is classified as a transitional serif typeface designed by John Baskerville, it is considered one of the most notable and representative fonts during the Transitional age. Today, it is one of the most recognized typefaces in typography, used in Kate Spade’s logo, The Canada wordmark, Lancome logo, etc.

The type specimen showcases Baskerville’s various weights, letters, numerals, characters, glyphs and sizes in use with a relation to Medium Format film photography.